Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Alex from London
ast week, we launched the all new ScanLife app, which allows our users to decide which QR & barcode scans they like they best. The tally of likes is visible to anyone at the top of the page after you scan a code. So after 7 days, what do people like most? Without further ado, here’s an early peak at some of the stats.
by Ben B.
With the release of our latest ScanLife app, you can help the ScanLife community discover the very best by liking the items you scan. Plus, you save all of your favorites to your Facebook page for later. To get you all in the social holiday spirit, we bring to you the 'Like it to Win' Holiday Giveaway, a simple way to win big during the shopping season.
New versions of the ScanLife QR & UPC Reader for Android and iOS gives our millions of users an additional layer of information that is provided by YOU - the ScanLife community - to help you find and share the very best content from the world of barcode scanning.
We often get asked about the effectiveness of QR Code campaigns and one of the first questions is always about the number of scans it received. In a world of click obsession, we often forget about what a scan actually means and why it happened.
by Ben B.
We are thrilled to announce our latest innovation in QR Codes which uses language detection. This dynamic QR Code action detects the language setting of the user's device to deliver content that is unique to that language.
RetailTouchpoints.com – Last-Minute Changes Could Impact 2012 Holiday Retail Success, November 1, 2012
To help retailers better engage with consumers via their smartphone and tablets, retailers need to understand that they have consumers in their stores, and the primary device they are using to access more information is mobile, according to Mike Wehrs, CEO and President of ScanLife. “Consumers aren’t just researching prices, they are also looking up the manufacturer, different product functions as well as peer reviews. In general, consumers are looking for reasons to justify their purchase.”