Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Mobile Holiday Shopping: 60% To Find A Store, 55% Compare Prices, 46% Read Reviews
MediaPost – Mobile Holiday Shopping: 60% To Find A Store, 55% Compare Prices, 46% Read Reviews, November 11, 2015
Price matching also will be significant this holiday season, with half (51%) of consumers planning to take advantage of it. While mobile price matching using various apps like ShopSavvy, ScanLife or RedLaser can be very quick from a consumer standpoint, not all retailers that agree to match prices make it easy.
