New York – April 2, 2009 – Scanbuy, Inc., a global leader in mobile marketing solutions, announced today that it intends to make the specifications for the EZcode 2D symbology globally available to the public. Over the coming weeks, Scanbuy will publish the specifications for EZcode encoding and decoding to give software developers, campaign managers and code publishers worldwide the ability to utilize EZcodes which have quickly become one of the dominant mobile barcode formats worldwide.

Originally developed by ETH Zurich, Scanbuy holds the exclusive rights to the EZcode technology. It was developed specifically for use with mobile devices and is being widely deployed in Europe, North America, Latin America and some Asian markets. Hundreds of millions of EZcodes have been published because the mobile optimized code format can be read at a smaller physical size, provides the best performance under challenging conditions and can be decoded by the most camera phones on the market today. These factors typically make the EZcode the preferred choice for marketers, media providers, mobile operators, and handset manufacturers.

“Because EZcodes have quickly become a major force in the growth of mobile marketing, we believe it is now time to make this technology an open standard that everyone can use and benefit from,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. “Scanbuy has always worked to grow and develop the worldwide 2D barcode ecosystem and today’s announcement shows our commitment to creating a vibrant and open global marketplace.”

Scanbuy’s mobile barcode solutions also support Datamatrix, QR codes, and 1D formats (UPC, EAN, etc.). Scanbuy has partnerships with major wireless operators including America Movil, Sprint, Telefonica, Telecom Italia, Telenor, and Vodafone, and with most handset manufacturers including LG and Samsung. The ScanLife handset application has already been pre-loaded on millions of phones around the world.

Those that are interested in learning more about the EZcode specifications may contact Scanbuy at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.