Client: Carter’s
Country: United States
Placement: Apparel
Interaction: Commerce
Carter’s wanted to increase traffic to their online store by using their direct mail material. They wanted to simplify the mobile shopping experience for their consumers while increasing online sales.
ScanLife codes were printed on direct mail flyers sent to millions of shoppers. Through a scan, consumers gained access to Carter’s mobile website where they could purchase the latest products and access promotions right from their mobile device.
