Client: HP
Country: United States
Placement: Technology
Placement: Telecom
Interaction: Product Information


HP sought after a practical and interactive way for customers to receive details on their products right from the package. They wanted potential customers to more easily understand what they were purchasing, and what accessories, like ink packages, were required for each.


HP used ScanLife activated codes extensively on most of their consumer printer line around the world. The codes told customers more about the products and gave them details on accessories which made it easier for shoppers to buy products, especially during the busy holiday season when retail associates were difficult to find. Over Thanksgiving weekend, scan traffic increased by a staggering 500% as Black Friday shoppers fled to stores in search of the right gift.