Client: Keurig
Country: United States
Placement: Food and Beverage
Interaction: Product Information
Keurig wanted to give customers more dynamic information on all of their products; from K-Cup brewers to K-Cup flavors. Keurig utilized QR Codes as a flexible tool, and needed a centralized code management platform to work across multiple divisions within the organization.
Dynamic codes were generated for Keurig products allowing the experiences to be adapted in real-time. Once scanned, the codes educated consumers on the product of interest. It provided them with product information, a video tutorial of how the product works, and an explanation of why everyone should have a Keurig in their home or office. The campaign helped shoppers decide what Keurig brewing machine was best for them without wasting the time of sales associates.
