Challenge

Pep Boys wanted to promote their products and services to consumers interested in automotive services. They aimed to build brand awareness and drive sales by leveraging coupons during the 4^th of July holiday.

Solution

With ScanLife’s mTargeting solution, Pep Boys coupons were delivered to an audience that expressed a strong interest in the automotive segment. The coupons could be accessed and redeemed through the ScanLife mobile app or saved in the consumer's mobile wallet.