Challenge

Pepsi wanted fans to experience behind the scenes footage of the Pepsi Super Bowl Half Time Show. As part of the campaign, they were looking to increase consumer engagement and bring the excitement of the Super Bowl home. 

Solution

Pepsi utilized QR Codes on their limited-edition cans and showed case the QR Codes on TV during the Half Time show. These QR Codes connected fans to multimedia content where they had a chance to watch the Pepsi team built the stage for the show, and exclusive videos by The Weeknd.