Challenge

To promote their new Starbucks rewards program, Starbucks wanted their customers to download and engage with their new app. Additionally, they wanted to share with their customers information on new drink specials. 

Solution

QR Codes were placed on millions of in-store materials which linked to the Starbucks website where it directed customers to download their app. It increased Starbucks app downloads, and customers had the opportunity to join their rewards program, collect points and win free coffee.