The London Organizing Committee for the Olympics Games needed a way to connect a global audience to a variety of mobile content and create a more dynamic experience. They demanded a smarter, more robust solution to provide them with dynamic code actions, trackable analytics and a centralized management system that could handle significant traffic from a variety of mobile devices.
The London Organizing Committee for the Olympics Games is using ScanLife mobile optimized menu codes to deliver dynamic experiences that touch all aspects of mobile including m-commerce, social media, application activations, and location. In anticipation for the games, codes are being placed in event guides delivered to ticketed visitors via direct mail. These codes are enabling users to download various London 2012 apps and map their journey accordingly with a mobile optimized travel planner. Furthermore, LOCOG placed print ads in local newspapers with a customized QR Code that leads to their m-commerce shop for London 2012 gear. Locals can also find the nearest store location by clicking on a map icon and using the device location. By activating the social connection feature from the ScanLife platform, users can Follow or Like the games on Facebook and Twitter right from the landing page.