Client: The Nerdy Nummies Cookbook
Country: United States
Placement:Print,
Action:Downloadable Content,Action:Recipes,

Sector: Media,
Business Size:Large Business,

Challenge

In The Nerdy Nummies Cookbook, the author Rosanna Pansino, wanted to arm readers with materials to help recreate the recipes featured in her book.  She seeked to enhance the reader’s experience in a unique way that was both valuable and engaging. 

Solution

Rosanna Pansino used ScanLife QR Codes throughout The Nerdy Nummies Cookbook to link readers to design templates for each of her recipes.  This engaged readers in a non-traditional way by allowing them to download design templates on their smartphones and print them out for use in the recipes.