Challenge

Thousands of people visit Volkswagen dealers every day, and leave with static material like brochures. Volkswagen wanted to speak to their target audience in a new and engaging way which would remind them why they wanted to purchase a new GTI or Golf.

Solution

A number of 2D codes were placed on the national brochures for the GTI and Golf. Each codes linked to a different experience including a driving video, additional feature photos, and a connection to VW's soccer affiliation.