Scanbuy CPG Purchase Data brings together UPC-level Brand and Category data from receipt scans and loyalty cards into an actionable taxonomy that is preferred by some of the largest CPG clients and digital activation (DSP) partners.  Our 100% opt-in data allows for advanced audience creation, activation and measurement at scale in CPG – including for Connected TV (CTV).  Scanbuy’s 13MM monthly active users (MAUs) and prior-12 month transactional data form an accurate, verifiable multi-source data set empowering brands, agencies and retailers to target with confidence.  AI helps power transparent and effective look-alike audiences that contribute to brand growth.

Scanbuy’s CPG Purchase Data originates from consumers sharing their purchase behavior through receipt scans, coupon shopping apps as well as POS data from retailer loyalty programs.  This permission-based data set spans all classes of trade including mass, grocery, drug, club and some representation of online purchases.  Other data sets are highly restrictive.  In contrast, the Scanbuy CPG Purchase Data set can be used for activation, enhancement, audience creation and expansion, look alike modeling, and advanced measurement such as sales lift and multi-touch Attribution (MTA).