Scanbuy CPG Purchase Data delivers results across many use cases where a high-quality purchase signal is the key driver.

Data-driven Outcomes.  CPG Purchases.  Retailer Spend.  Demographics.

Scanbuy CPG Purchase Data brings together UPC-level Brand and Category data from receipt scans and loyalty cards into an actionable taxonomy that is preferred by some of the largest CPG clients and digital activation (DSP) partners.  Our 100% opt-in data allows for advanced audience creation, activation and measurement at scale in CPG – including for Connected TV (CTV).  Scanbuy’s 13MM monthly active users (MAUs) and prior-12 month transactional data form an accurate, verifiable multi-source data set empowering brands, agencies and retailers to target with confidence.  AI helps power transparent and effective look-alike audiences that contribute to brand growth.

Scanbuy CPG Purchase Data Use Cases

01. Activation via Partners

02. Licensing/Onboarding

03. Measurement

DEPEND ON SCANBUY CPG PURCHASE DATA FOR DATA DRIVEN MARKETING

Scanbuy’s CPG Purchase Data originates from consumers sharing their purchase behavior through receipt scans, coupon shopping apps as well as POS data from retailer loyalty programs.  This permission-based data set spans all classes of trade including mass, grocery, drug, club and some representation of online purchases.  Other data sets are highly restrictive.  In contrast, the Scanbuy CPG Purchase Data set can be used for activation, enhancement, audience creation and expansion, look alike modeling, and advanced measurement such as sales lift and multi-touch Attribution (MTA).

Trusted Data

Scanbuy data is multi-source verified and refreshed daily, so only the highest quality audience segments are made available.

Comprehensive Data

Scanbuy data includes over 20 billion data points on 100 million US consumer shoppers, delivering large scale audience segments.

Deterministic Data

Scanbuy data employs multi-occurrence verification algorithms and modeling to provide stronger signals rather than simply probabilistic intents.

THE SCANBUY DIFFERENCE

Consumer Packaged Goods

Food & Beverage

Beauty, Fashion & Accessories

Durable Goods

Health & Wellness

Sporting Goods

Fast-moving Consumer Goods

Consumer Electronics

Lifestyles

Explore ExtendedAudiences™ - Scanbuy’s Look-Alike Audience Builder.

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