dcoupon is disrupting mobile couponing as we know it today. For the first time brands have more control over spend and greater visibility into attribution and true return on investment of couponing and loyalty campaigns. A state-of-the-art couponing service that enables brands to create and offer an unlimited number of coupon campaigns, which can be redeemed at any retailer connected to the service. A pay for performance business model based on coupon redemptions, dcoupon tracks distribution of a coupon or reward to consumer and through to final store redemption—true sales attribution tracking that the industry has been demanding. It provides brands with powerful actionable customers’ insights that help optimize campaigns and target consumers based on shopping behaviors independently of place of purchase.