Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
The QR Code (pictured above) is the centerpiece of the ad and is literally made of fresh ingredients like lemons and avocados. The code is connecting users to a mobile optimized landing page which delivers all types of Cantina Bell content. You can even see the making of the QR Code which was no small task! Once on the mobile page, you can find descriptions and nutritional information on each product as well as recipe ideas from celebrity chefs and the ability to share each item via social media. Users can also find additional options such as a nearest store locator and “tell us what you think” page, where people can easily tweet their thoughts from their Twitter profile.