Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

QR Code Scanning Isn’t Just A Young Person’s Activity

Marketing ChartsQR Code Scanning Isn’t Just A Young Person’s Activity, April 29, 2013
QR code scanning – once the domain of the younger crowd – is becoming more evenly distributed across various age groups, according to data released by ScanBuy.

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Mobile Barcode Trend Report Q1 2013

Bar Code NewsMobile Barcode Trend Report Q1 2013, April 26, 2013
If there was ever a question that QR (Quick Response) codes were a growing trend in retail and social marketing, the most recent report from ScanLife should put that question to rest.

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Record 18 mln mobile barcode scans in March

TelecompaperRecord 18 mln mobile barcode scans in March, April 26, 2013
Mobile users conducted over 18 million scans of QR Codes and UPC mobile barcodes in this year’s first quarter, according to a report from Scanbuy.

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Mobile barcode scans hit record in Q1

TechJournalMobile barcode scans hit record in Q1, April 26, 2013
Are you seeing more of those barcode scans intended for mobile users? We sure are – and smartphone users are pointing their devices at them in record numbers.

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ScanLife Reports 6.7 Million Scans in March

2D CodeScanLife Reports 6.7 Million Scans in March, April 26, 2013
The latest Scanbuy Trend Report reveals continued rapid growth of QR Code and UPC Code scans by mobile users. March 2013 was the highest month in the reports history surpassing 6.7 miliion scans.

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[Infographic] Global Barcode Scanning from Q1, 2013

by Ben B.

With another groundbreaking quarter behind us, we are thrilled to release the ScanLife Mobile Barcode Trend Report for Q1 2013 - in infographic form! This report offers vital insights into the who, what, where, and why of barcode scanning over the past few months. Be sure to check out the new charts and let us know if you’d like to learn more about using the ScanLife Mobile Engagement Platform. Key takeaways include: We processed over 18 million scans in Q1 2013, and saw our highest scan…

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Report Shows Record 18 Million Mobile Barcode Scans in Q1 2013

Latest Scanbuy Trend Report Reveals Continued Rapid Growth of QR and UPC Code Scans by Mobile Users; March 2013 Is Highest Month in Report’s History, Surpassing 6.7 Million Scans.

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Custom Design QR Codes Made Easier

by Freddie

Creative professionals working on product packaging or advertisements fight for every bit of space to articulate the brand while maintaining some artistic integrity. So when a marketing manager mandates a square inch of space devoted to a QR Code, a sigh of frustration sometimes overcomes the designer: as this Ohio University paper highlights, customizing QR Codes requires great caution to make sure its readability isn’t hampered. Disruptive technology inherently challenges the visual and…

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AT&T Enhances Mobile Engagement Capabilities with ScanLife Platform

by Ben B.

Earlier this week AT&T announced an agreement to offer enhanced mobile engagement capabilities via the ScanLife code Mobile Engagement Platform to help businesses offer their customers a richer mobile experience.  Check out all the new features available from AT&T Mobile Barcode Services, now powered by Scanbuy. Read the full news release here.  Below is a quick snapshot of what others are saying about the big news: AT&T helps businesses get more out of QR codes via…

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Carrier Wrap: Prepaid space heats up; Vodafone, China Mobile team in Myanmar

RCR WirelessCarrier Wrap: Prepaid space heats up; Vodafone, China Mobile team in Myanmar, April 11, 2013
AT&T Mobility this week announced a deal with Scanbuy to power the carrier’s Mobile Barcode Services offering.

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