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It’s Back! Save 2% on USPS Direct Mail Using Mobile Technology

by Nick Ponesse

The USPS has yet again launched a promotion to demonstrate that direct mail is still a relevant part of the marketing mix. The 2017 Mobile Shopping promotion was designed to encourage customers to adapt and invest in mobile technology and combine it with direct mail. Using the ScanLife Mobile Engagement Platform, Scanbuy has helped companies like Carter’s integrate QR Codes into their direct mail materials to promote mobile shopping.  ScanLife QR Codes were printed on direct mail flyers…

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