Scanbuy Official Blog: 2022/04

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Business California Olive Ranch Promotes Traceability with New Smart Labels

by Olive Oil Times; By Daniel Dawson

The largest olive oil producer in the United States has introduced a new smart label on its two flagship brands. California Olive Ranch has added a quick response (QR) code to its labels on the Global Blend and 100% California brands. Michael Fox, the company’s chief executive, told Olive Oil Times the new smart labels would enable curious customers to learn more about where the olives were grown, when they were harvested, the oil’s chemical profile, its flavors and other information…

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Calling All Peanut Butter Superfans - The Reese’s Peanut Butter Lovers Lineup is BACK!

by The Hershey Company

In honor of National Lover's Day on April 23, and as the ultimate act of love towards all the peanut butter superfans out there, we're bringing the highly demanded Reese's Peanut Butter Lovers Cups and Reese's Ultimate Peanut Butter Lovers Cups back to store shelves for a limited time only.

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Marketers from Kellogg to Walmart Optimize QR Codes to Drive Consumer Engagement and Sales

by Chamber of Commerce: By: Mark Hamstra, Contributor

Brands leverage the pandemic-fueled popularity of the scannable barcodes to enable contactless consumer payments and a more experiential shopping journey. Why it matters: During the last pandemic-informed two years, consumers have embraced the use of QR codes for countless contactless transactions, like making payments: eMarketer projects that the number of U.S. smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million by 2025. The business use cases for QR…

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Business California Olive Ranch Promotes Traceability with New Smart Labels

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