Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Jackie Martel
Today’s market for beauty brands is lucrative, to say the least. There are hundreds of options, with a wide variety of price ranges and brand promises. How do we know if we are choosing the correct one for each of our individual needs? Marketing efforts and campaigns can be the decisive factor between an increase in sales, or a fallout altogether. As companies need to find the right balance between delivering entertaining campaigns to engage with their audience while also providing…
by Erika Vasquez
We consider grocery shopping the best time for CPG brands to connect with consumers. When it’s time to go grocery shopping, most consumers’ purchase decision comes from a mix of what’s available in store, and what’s on their shopping list. If consumers are unsure (or first-time buyers of a product,) the first thing they do is scan the aisle looking at product packing and promotions. From there, consumers pick up products and study ingredients. However, most consumers tend to go for…
by Erick Solis
In the pre-technology era, readers flipped through books with the obvious limitations set forth by print media. While the printed content was at times engaging, it was only possible to use imagination to transcend beyond the words printed on the page. But the advancements of the modern world are changing this. Today, publishers are pushing the boundaries of print by leveraging smartphone technology to enhance the reading experience. With the print industry struggling to maintain relevancy in…
Mobile engagement has become one of the most effective ways to create relevant, long-term connections with customers. Every day, brands, agencies and marketers deploy mobile triggers to inform, entertain—and even surprise their customers. Yet, unless their mobile relationship strategies are driven by a managed platform, they could be delivering the wrong kind of surprises. Case in point: A Heinz customer recently received the surprise of his life when he innocently scanned a QR Code for a…
by Alex from London
When I was a kid of single-digit age, things seemed easier: you had at best a dozen types of cereals in your local supermarket, instead of the 50+ brands you typically find nowadays. Bathroom gels, shower gels, shower creams, etc. hadn't yet taken the world over by storm. You just had soap. (To this day my girlfriend doubles up as a consultant to help me wade through the maze-I’d be lost without her and usually avoid buying this stuff in her absence.) Whilst I wouldn't want to go…
Looking for a better way to deliver your message to interested consumers? With QR Codes and other mobile triggers, you can introduce new products, encourage app downloads and increase web traffic without interrupting their day.
Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time.
The fact of the matter is, consumers every day, everywhere throughout the world are using QR Codes and other mobile triggers such as Microsoft Tag and NFC in numbers never seen previously.
Mobile engagement marketing provides you with data from every scan, so you can connect with customers, speak their language, and exceed their expectations. Here’s how easy it is to turn those hard-to-get prospects into steady dates that become customers for life.
by Ben B.
This week, in part two of our series, we take a look at the event's NFC experience and highlight another missed opportunity for mobile engagement.