Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Business California Olive Ranch Promotes Traceability with New Smart Labels

by Olive Oil Times; By Daniel Dawson

The largest olive oil producer in the United States has introduced a new smart label on its two flagship brands. California Olive Ranch has added a quick response (QR) code to its labels on the Global Blend and 100% California brands. Michael Fox, the company’s chief executive, told Olive Oil Times the new smart labels would enable curious customers to learn more about where the olives were grown, when they were harvested, the oil’s chemical profile, its flavors and other information…

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Calling All Peanut Butter Superfans - The Reese’s Peanut Butter Lovers Lineup is BACK!

by The Hershey Company

In honor of National Lover's Day on April 23, and as the ultimate act of love towards all the peanut butter superfans out there, we're bringing the highly demanded Reese's Peanut Butter Lovers Cups and Reese's Ultimate Peanut Butter Lovers Cups back to store shelves for a limited time only.

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Marketers from Kellogg to Walmart Optimize QR Codes to Drive Consumer Engagement and Sales

by Chamber of Commerce: By: Mark Hamstra, Contributor

Brands leverage the pandemic-fueled popularity of the scannable barcodes to enable contactless consumer payments and a more experiential shopping journey. Why it matters: During the last pandemic-informed two years, consumers have embraced the use of QR codes for countless contactless transactions, like making payments: eMarketer projects that the number of U.S. smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million by 2025. The business use cases for QR…

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Scanbuy’s Latest Trend Report Reveals 35% Growth in QR Code Usage in Q4 2021

by Maryann Moschides

NEW YORK, Feb. 11, 2022 -- Scanbuy, Inc., (www.scanbuy.com) the global leader in mobile QR Code engagement, transparency, and marketing, released its quarterly QR Code Trend Report today. The report provides a look at how consumers are engaged with QR Codes, with data collected globally during Q4 2021. The report continues to show rapid growth in QR Code engagement in recent months and reflects an accelerated adoption of QR Code integration in marketing and consumer outreach programs.…

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Top 3 Beauty Brands Using Marketing Tactics to Stand Out

by Jackie Martel

Today’s market for beauty brands is lucrative, to say the least. There are hundreds of options, with a wide variety of price ranges and brand promises. How do we know if we are choosing the correct one for each of our individual needs? Marketing efforts and campaigns can be the decisive factor between an increase in sales, or a fallout altogether. As companies need to find the right balance between delivering entertaining campaigns to engage with their audience while also providing…

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Shelf Talkers and QR Codes: Designed To Capture Shoppers’ Attention

by Erika Vasquez

We consider grocery shopping the best time for CPG brands to connect with consumers. When it’s time to go grocery shopping, most consumers’ purchase decision comes from a mix of what’s available in store, and what’s on their shopping list. If consumers are unsure (or first-time buyers of a product,) the first thing they do is scan the aisle looking at product packing and promotions. From there, consumers pick up products and study ingredients. However, most consumers tend to go for…

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Scanbuy Welcomes E. Randall Clouser to Its Board of Directors

by Maryann Moschides

NEW YORK, June 24, 2021 - Scanbuy, Inc. today announced that it has appointed E. Randall Clouser, to its board of directors effective June 1, 2021. Randall is the founder and President of Clouser Strategic Advisors and joins with over 25 years of experience helping investors, leaders, and teams find pathways to growth and with business performance improvement initiatives. "We're pleased to welcome Randall to the Scanbuy Board of Directors," said Chai Outmezguine, Scanbuy CEO…

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How QR Code Changed Shoppable TV

by Christine Katsch

NBCU proved the effectiveness of integrating QR codes with Shoppable TV, showing conversion rates 30% higher when compared with regular eCommerce visits. Gone are the days when consumers are expected to type long URLs on their phones. Placing a QR code on TV campaigns allows viewers to connect instantly with brands. Using the second screen strategy, brands have seen more than a 72% increase in their website traffic.

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Scanbuy’s Data Store has officially launched!

by Chuck Ennis

Scanbuy's self-service Data Store is structured to mimic an actual brick-and-mortar supermarket, designed with CPG brands/agency marketers and data engineers in mind, seeking the highest quality CPG data. The Data Store offers more than 6,000 brand-specific audiences and 300 category-level audiences. A few clicks can help you find, size, and refine your total audience with various demographic filters. Each audience volume comes with persistent, unique, and pseudonymized identifiers…

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5 Brands Innovating with Content & Engagement

by Erika Vasquez

In the past year we all had the chance to explore the digital world in more depth. Contact-less is becoming our new normal, and QR Codes once again, rise to the occasion to save us from dirty surfaces. These small black and white boxes are helping us (marketers) deliver everything from menu pages, product information, and sustainability efforts to contests and a lot more. We want to highlight 5 customers who have disrupted the marketing world by delivering interesting content, through different creative channels. In no order of preference here are some favorites...

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Recent News

Business California Olive Ranch Promotes Traceability with New Smart Labels

Calling All Peanut Butter Superfans - The Reese’s Peanut Butter Lovers Lineup is BACK!

Marketers from Kellogg to Walmart Optimize QR Codes to Drive Consumer Engagement and Sales

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