Client: Coca-Cola
Country: United States
Placement: Entertainment
Interaction: Downloadable Content
To promote their exclusive Snowball Effect Campaign, Coca-Cola wanted a fun and convenient way for customers to interact with the Coca-cola mobile app and learn more about the Snowball Effect program.
QR Codes were placed on cups and in 7-Eleven locations around the US. Coke used the ScanLife OS Detection Code to link iPhone users to an exclusive app download and other users to a video from the Snowball Effect campaign. The QR Codes generated additional interest in the campaign from blogs and other media outlets, and lead to tens of thousands of downloads of their mobile app.
