Client: Dove
Country: Mexico
Placement: Retail
Interaction: Product Information
Dove wanted a new way to reach consumers and teach them about brand benefits. To do so, they identified the need to deliver their message to people who were on the go, as they went about their day. Their ultimate goal was to close more sales by communicating product information in a more relevant way.
Dove captured consumer interest by adding ScanLife powered QR Codes to bus stop kiosks and other frequently-viewed outdoor venues. The large codes dominated the message spaces, attracting attention and encouraging users to learn more with a simple scan. In addition to discovering new product features, users received instant access to helpful tips and special savings. Best of all, the message was more likely to be accessed because the codes appeared in places where people had plenty of available time, and mobile devices in their hand as they waited for a bus or taxi.
