Bloomingdale’s wanted an innovative way to help generate traffic and excitement for their Spring national promotion. They wanted to give store customers the latest on Spring fashion and a chance to win prizes as they were shopping in the store.
ScanLife QR Codes were placed into national catalogs and on outdoor advertising around store locations. Once scanned, the user would see a video explaining the promotion and telling people to come to the store for their chance to win gift cards. Additional code were on display in Bloomingdale’s stores with a “scan and win” call to action. Thousands of people engaged and almost 10% of those that scanned outside the store, scanned again in the store.