Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Millennials Demand Transparency - Connect with QR Codes

by Annie M

Millennials spend $600 billion each year in the US alone. This number is expected to reach $1.4 trillion by the year 2020 and will account for nearly 30 percent of total retail sales. These spending habits should classify millennials as a target demographic for retail marketers. Growing up in the digital age, millennials are accustomed to having a wealth of knowledge at their fingertips. As a result, they demand much more from the brands they support. While 46% of consumers admit to using…

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Reach Your Customers Through Data-Driven Marketing Campaigns

by chuckennis

Data-driven marketing is a major theme and focus for an increasing number of global brands and advertisers. A quick scan of the leading digital ad agency websites either mentions “data-driven marketing”, or lead with it, on their Agency’s home page. Brands must leverage customer behavior data and analytics to drive customer acquisition, retention & growth, and this is much than just a trend, but a mandate to reach the right audience. As a data provider to these Agencies, Scanbuy…

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Fire up your Direct Mailer with Digital Technology

by Christine@scanbuy.com

Are you launching a direct mail campaign? Maybe a back to school promotion or a piece for the holidays to promote your website. Did you know that millennials who cannot live without technology like to look over their mail?  That’s right, 84% of millennials take the time to look through their mail and 64% would rather scan for useful information in the mail than email. Direct mail reaches everyone, young and old… While mail has the potential to serve as an invaluable conduit to a shopping…

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Label-It-Once: THE NUTS AND BOLTS OF RECENT DEVELOPMENTS IN CPG

by Matt P.

With so much development in the consumer packaged goods (CPG) industry, from updated nutritional fact panel rules, an industrywide initiative to clarify the confusing “use-by” labeling, or the recently finalized national rule regarding bioengineered food disclosure – even industry veterans can be forgiven for feeling overwhelmed by it all! If this sounds familiar, then you’ve come to the right place. These new laws and regulations will certainly keep your team busy over the next…

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Technology and Social Media Trailblaze the Fashion Industry

by Annie M

Today more than ever apparel brands must think of clever ways to disrupt the retail and fashion industries. INSPR is a high-quality apparel designer focused on just that. It’s no secret retailers are struggling to attract and engage consumers in a relevant and digital way. With the use of social influencers and QR codes, INSPR has taken a fresh approach towards creating a meaningful and direct relationship with their consumers. Nowadays everyone has smartphones, and these smartphones have…

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Gladson introduces SmartLabel product data transparency solution

CompeloGladson introduces SmartLabel product data transparency solution, August 7, 2018
US-based Gladson introduced new solution, dubbed SmartLabel, to help brands and retailers address consumer demand for product transparency. As part of its approach, Gladson has partnered with Scanbuy, a provider of SmartLabel QR codes, to provide Gladson clients with access to a complete end-to-end SmartLabel solution.

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Gladson Launches Product Data Transparency Solution

Gladson’s SmartLabel® Solution Helps Brands and Retailers Address Consumer Demand for Product Transparency

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Survey says consumers want more details on grocery packaging: Is SmartLabel the answer?

Food Ingredients FirstSurvey says consumers want more details on grocery packaging: Is SmartLabel the answer?, June 13, 2018
More than 7 in 10 shoppers want to find out more about the grocery products they buy than they are currently able to get with traditional on-package labels, according to a new national survey. Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI) have launched a joint marketing campaign for the SmartLabel program.

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SmartLabel Gives Consumers Easy Access To Food Product Details

PSFKSmartLabel Gives Consumers Easy Access To Food Product Details, June 13, 2018
SmartLabel is the new quick-and-easy way to find out everything you need to know about the food you’re buying. With the use of SmartLabel and the simple mobile scan of a QR code, consumers can find out what allergens the product contains, its environmental impact, production methods, animal welfare and more.

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Survey: Shoppers Want More Information Than Product Labels Provide

The Shelby ReportSurvey: Shoppers Want More Information Than Product Labels Provide, June 12, 2018
More than seven in 10 shoppers want to find out more about the grocery products they buy than they are currently able to get with traditional on-package labels. These survey findings underscore the importance of SmartLabel, a new digital tool that gives consumers access to detailed information about the products they use and consume. Nearly 28,000 food, beverage, personal care, household and other products throughout food retail stores now are using SmartLabel.

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