Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
The first thing that we need to clarify is what we mean by a digital coupon. Although it might be obvious, here is GS1’s definition: “A digital coupon is a coupon that goes through the entire coupon process (establishment and communication, presentation, validation, and redemption) without the requirement of manifesting itself as paper.” At the start of 2012, GS1-AECOC launched their first White Paper about how a digital coupon should be generated in a standard format so they can be…
MediaPost – In-Store, Mobile Price Checking Hits A Wall, September 02, 2015
Mobile shoppers looking for an in-store deal can easily whip out their smartphone, scan a product barcode to find the best price and then get the retailer to match that price.
QR Codes have been around for a while now, but their value continues to resonate, and with good reason. It’s all about the QR. So what is QR anyway? QR stands for Quick Response: the prompt way codes react when consumers wave smartphones at them. Living up to their name, they dutifully respond in an instant. But what does Quick Response really mean? That depends on your perspective. For consumers, the value is time. There are never enough minutes in the day, and QR Codes give some back to…