Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Erick Solis
We've released our latest Mobile Trend Report analyzing engagements that took place in Q3 of 2015. Through 23 million mobile consumer engagements, we were able to deliver insights on who was shopping, what they were shopping for, and where they were shopping. Consumers proved to be increasingly interested in accessing information from mobile devices as we hit a record 5 engagements per user. Engagements were the highest in the United States, followed by Spain, France, Mexico, and…
by Ben B.
Mobile engagement makes it easier for consumers to enjoy the things they love without sacrificing a minute of fun in the sun. Here's six reasons why.
Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time.
by Ben B.
As smartphone adoption skyrockets, so do the studies documenting its impact on shopper behavior. Among the latest additions is research by Deloitte which shows that “smartphones currently influence 5.1% of annual retail store sales, translating to $159 billion in forecasted sales for 2012 […] This total is expected to grow to 19%, or $689 billion in brick-and-mortar transactions by 2016. […] Consumers who use a mobile phone while they are shopping are 14% more likely to make an in-store…
by Alex from London
When walking around London, it is clear that the mobile channel is one important way the Olympic Games organisers hope to achieve that goal and ScanLife QR Codes are helping any way they can. Codes are placed at the events, and around the entire city, to connect visitors to a landing page where they can buy items directly through their mobile phones, or click to find the closest physical store using the device location.
The start of a new quarter is always a good time to take a step back and reflect on the latest developments in the industry. Today is no exception, as we've hand-picked the best and most innovative QR Code campaigns from the 2nd Quarter, 2012.
The latter half of 2011 was highlighted by a series of mobile-commerce experiments using QR codes. The goal was to understand the changing nature of shopping, driven by shoppers' adoption of mobile technology. These initiatives sent a shockwave through the retail industry and mobile commerce quickly made the jump from fiction to reality. Today, mobile shopping is rapidly becoming a legitimate part of an integrated, multi-channel retail strategy. In fact, the scale and frequency of these…
In 2011 we saw some pretty amazing mobile barcode campaigns. If you're searching for inspiration, look no further. Here's our top 10: Taco Bell and MTV teamed up to help promote this year’s MTV Video Music Awards. QR Codes were placed on all of Taco Bell’s “Big Box Remixed” packages and large cups and delivered a variety of exclusive VMA content to users. The campaign led to over 400 thousand scans in six weeks. Find out more. Contestants had to find 5 Mercedes-Benz cars…
It all started in Seoul, South Korea, in July 2011. Tesco (branded Home Plus in South Korea) sought a way to increase its market share without increasing the number of stores. This led to the idea of virtual stores. Products images were displayed in a subway station in Seoul, with QR codes allowing commuters to scan and add the items to a virtual shopping basket, checkout and pay. Products were then delivered when they got home. The concept won numerous marketing awards and drew a lot of…
We released some exciting new ScanLife features when scanning UPC (1D) barcodes which are making everyone very happy – traffic was up 3x this weekend! All of this is available to any Android, iPhone or BlackBerry with an auto-focus camera.