Scanbuy Official Blog: 2018/04

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

How to Dig into Your Data the Right Way: Part 1

by chuckennis

Our answer is two-fold: from the “top-down,” and in parallel, from the “bottom-up.” Top-down -– you must first define your short-term and medium-term highest value needs that your data must deliver. These are a handful of strategic insights that we must know answers to and are needed to drive the business forward as clearly as possible. The temptation is to analyze the entire universe of available data available, but don’t sacrifice depth for breadth. By being selective, you…

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