Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by maryann
As consumer expectations across Canada drive heightened competition, brands and retailers in the food and consumer products industry have discovered that engaging with today’s one-of-a-kind shoppers requires a strategy that goes well beyond a one-size-fits-all approach. Consider a typical scenario in any big box store. In aisle three, a mother thinks about her child’s allergy, a son considers his father’s special diet, and a millennial wonders where a product was sourced. All three are…
by Nick Ponesse
QR codes are everywhere you look. Whether you are browsing online, commuting to work, or even looking through your pantry, you will find QR codes. Mobile phone manufacturers and social media platforms are all taking notice. There is no longer a need to download an application to scan these 2D barcodes. You can find QR code scanners within your smartphone camera, through Snapchat, and even through your Facebook account. Marketers are always faced with one task: How can I reach and engage my…
by chuckennis
Our answer is two-fold: from the “top-down,” (See April: Volume 2: Part 1) and in parallel, from the “bottom-up.” Today we discuss the Bottom-up approach to digging into your data. Bottom-up – think of data as rocks, stones and pebbles, that are stuffed into a large container that you can shake. Rocks move the least amount, are fewest, and are most easily identifiable and describable. There are more stones in the container than rocks, but the stones are harder to see and classify,…
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
