Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Jackie Martel
Today’s market for beauty brands is lucrative, to say the least. There are hundreds of options, with a wide variety of price ranges and brand promises. How do we know if we are choosing the correct one for each of our individual needs? Marketing efforts and campaigns can be the decisive factor between an increase in sales, or a fallout altogether. As companies need to find the right balance between delivering entertaining campaigns to engage with their audience while also providing…
by maryann
Delivering the right information at the right time makes all the difference when it comes to creating meaningful customer connections that drive business results.
by maryann
Looking for a better way to deliver your message to interested consumers? With QR Codes and other mobile triggers, you can introduce new products, encourage app downloads and increase web traffic without interrupting their day.
by Ben B.
Every quarter, we release Trend Reports revealing the who, what and why of mobile scanning. The reports offer vital insights into barcode scanning behavior and display the type of value consumers get from it.
by maryann
Custom branded QR Codes deliver relevant messages that reinforce your brand, and can look pretty cool, too.
by Rachel E.
Universities would benefit from a better integration of smartphones on campus. And QR Codes are the intelligent way to make this happen.
by maryann
Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time.
by Ben B.
With the holiday season behind us, we’ve captured the most essential stats and compelling data in our Mobile Barcode Trend Report: Holiday Shopping Edition for 2013. This edition highlights growth in scanning behavior, new demographic insights, and the latest consumer preferences.
by david
As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s highlights: SUMMER 2012 OLYMPICS –THE FIRST MOBILE GAMES EVER The London Olympics have been to Mobile Engagement what Woodstock has been to Rock ‘n Roll: the moment where Mobile Engagement officially joined the…
by david
ZDNet has just posted an exclusive podcast interview with ScanLife CEO and President Mike Wehrs.
Business California Olive Ranch Promotes Traceability with New Smart Labels
Calling All Peanut Butter Superfans - The Reese’s Peanut Butter Lovers Lineup is BACK!
Marketers from Kellogg to Walmart Optimize QR Codes to Drive Consumer Engagement and Sales
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