Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Boston Herald – Shopping Apps Offer An Edge, November 27, 2015
Now that the holiday shopping season has officially kicked off, arm yourself with the best iOS and Android apps to compare prices, find deals and get great ideas.
WTNH-TV – 8 Free Shopping Apps To Ease Holiday Stress, November 25, 2015
Thanksgiving can be stressful — and we’re not just talking about having all of your family over, we’re talking about shopping. Fortunately, there are some new, and free apps that can help.
Huffington Post – How To Get The Best Deals On Tech This Holiday Season, November 24, 2015
When you make your way into a store, make sure your phone is armed with a barcode and QR code scanner app like ScanLife.
WACH – Use This Checklist To Save Money On Black Friday, November 24, 2015
People need to take advantage of the apps that are available on their cell phones. Plenty of money saving apps like ShopAdvisor, BuyVia, Amazon, and ScanLife can help with shopping.
Orlando Sentinel – Black Friday Deals And Shopping Strategy, November 20, 2015
Many retailers have already launched their Black Friday deals in store and online with new items being added as often as every five minutes. There don’t seem to be as many “free gifts” this year as in years past, but savvy shoppers can still get great deals if they plan ahead.
Very rarely has a mobile marketing trigger received so much bad press and unchained so much passion as the QR Code. Some find it ugly beyond repair, others think its usefulness is obsolete—a technology of the past. So called experts ponder philosophical questions such as “Why QR Codes suck so much?”, or take the unbiased view that QR Codes “instantly ruin almost anything they're placed on.” Never in the history of cyber-bullying has a spotty square been so derided. And yet it…
Confectionery News – Transparency Drive: Hershey First To Adopt GMA’s QR SmartLabel, November 16, 2015
Hershey will be the first company to adopt the Grocery Manufacturers Association's (GMA) SmartLabel program, which allows shoppers to scan on-product QR codes for detailed nutritional information.
International Business Times – Hershey Announces It Will Offer Healthier Kisses This Holiday: Report, November 12, 2015
Holiday Hershey’s Kisses packages are expected to debut the SmartLabel, which is a new mobile tool consumers can use to scan a QR code in order to instantly access detailed product information, including ingredients, nutrition facts and allergens.
MediaPost – Mobile Holiday Shopping: 60% To Find A Store, 55% Compare Prices, 46% Read Reviews, November 11, 2015
Price matching also will be significant this holiday season, with half (51%) of consumers planning to take advantage of it. While mobile price matching using various apps like ShopSavvy, ScanLife or RedLaser can be very quick from a consumer standpoint, not all retailers that agree to match prices make it easy.
Sustainable Brands – Hershey Giving Chocolate Lovers More Visibility Into Their Food with SmartLabel, November 3, 2015
SmartLabel was created to meet the public’s desire for more information about the products they use and consume, and Hershey is the first brand to adopt it.