Shelf Talkers and QR Codes: Designed To Capture Shoppers’ Attention

by Erika Vasquez

We consider grocery shopping the best time for CPG brands to connect with consumers. When it’s time to go grocery shopping, most consumers’ purchase decision comes from a mix of what’s available in store, and what’s on their shopping list. If consumers are unsure (or first-time buyers of a product,) the first thing they do is scan the aisle looking at product packing and promotions. From there, consumers pick up products and study ingredients. However, most consumers tend to go for…

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