Scanbuy Official Blog: 2011/03

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Scanbuy at CTIA

by david

Check out some new video with Mike Wehrs, CEO of Scanbuy, at this year's CTIA Conference. It was a great show with lots of 2D codes, including usage by leaders like Motorola and RCR Wireless.

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Mobile Barcode Usage Surveys

by david

We wanted to keep a running list here of helpful reports on this topic.

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Home Depot Starts Barcode Shopping from Smartphones

by Leslie Meredith

The Home Depot announced Tuesday it will roll out its first mobile barcode program in a national print campaign featuring Martha Steward Living kitchens. By taking a picture of a 2-D barcode known as a QR code, shoppers can instantly watch product videos, read product reviews and purchase items directly from their smartphones. The do-it-yourself retail giant plans to use the QR codes both outside their stores in print and online as well as on shelves within stores. "We know our…

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RCR Wireless Partners with Scanbuy to Bring QR Codes to Publications & Events

Mobile Barcodes will Give Readers Easier Access to RCR’s Line of Products Simply by Scanning with a Camera Phone

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Scanbuy Launches France Operations as Mobile Barcodes Grow Around the World

Move Solidifies the Firm’s Aggressive International Expansion Push to Meet Growing Demand & User Adoption

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Webinar Presentation

by david

ScanLife gave a webinar entitled "Understanding Mobile Barcodes" hosted by Verizon on March 3, 2011.  It covered a variety of topics including: Barcode 101:  What, Why, and Where Activating a Barcode Campaign Barcode Strategies & Tactics Campaign Examples & Best Practices Developer Tools & Customization ScanLife: Understanding Mobile Barcodes View more presentations from Scanbuy

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February Campaigns Examples

by david

Last month's key examples include campaigns/projects from: Target (magazine ads linking to home design videos) Banana Republic (direct mail linking to exclusive video) Geico (direct mail linking to an insurance request) Panasonic (hangtags on products) Maxim Magazine (editorial and advertising) Metro Newspaper UK (linking to editorial content and promotions) You can download the PDF here.

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Scanbuy Launches Mexico Office as Mobile Barcodes Gain Traction Around the World

Millions of Users Already Have Application on Telcel Camera Phones

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Recent News

Scanbuy Launches the First End-to-End SmartLabel® Solution - Delivering a Connected Package, Product and Menu Page Platform to Power Transparency

Gladson Launches Product Data Transparency Solution

SCANBUY AND KEZZLER FORM STRATEGIC PARTNERSHIP TO BRING INTERNET OF PACKAGING TO CONSUMER PACKAGED GOODS COMPANIES AND RETAILERS

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Learn about Scanbuy's passion for consumer engagement

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