by Christine Katsch
NBCU proved the effectiveness of integrating QR codes with Shoppable TV, showing conversion rates 30% higher when compared with regular eCommerce visits. Gone are the days when consumers are expected to type long URLs on their phones. Placing a QR code on TV campaigns allows viewers to connect instantly with brands. Using the second screen strategy, brands have seen more than a 72% increase in their website traffic.
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Marketers from Kellogg to Walmart Optimize QR Codes to Drive Consumer Engagement and Sales