Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Christine Katsch
NBCU proved the effectiveness of integrating QR codes with Shoppable TV, showing conversion rates 30% higher when compared with regular eCommerce visits. Gone are the days when consumers are expected to type long URLs on their phones. Placing a QR code on TV campaigns allows viewers to connect instantly with brands. Using the second screen strategy, brands have seen more than a 72% increase in their website traffic.
Business California Olive Ranch Promotes Traceability with New Smart Labels
Calling All Peanut Butter Superfans - The Reese’s Peanut Butter Lovers Lineup is BACK!
Marketers from Kellogg to Walmart Optimize QR Codes to Drive Consumer Engagement and Sales
