Scanbuy Official Blog: 2021/05

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

How QR Code Changed Shoppable TV

by Christine Katsch

NBCU proved the effectiveness of integrating QR codes with Shoppable TV, showing conversion rates 30% higher when compared with regular eCommerce visits. Gone are the days when consumers are expected to type long URLs on their phones. Placing a QR code on TV campaigns allows viewers to connect instantly with brands. Using the second screen strategy, brands have seen more than a 72% increase in their website traffic.

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