Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Verizon is using 2D barcodes, specifically QR codes, as part of the new DROID campaign. These codes are powered by ScanLife and link to Android apps or more info on the DROID.
As you probably know by now, our ScanLife app has been updated to read regular UPC barcodes on packaging for some of the newer smartphones like iPhone 3GS and DROID. Once you scan something like a DVD or a digital camera, the app will show price comparisons and consumer reviews for that specific product (see video). This is a pretty awesome feature to have, and we have been seeing hundreds of thousands of scans from those codes in the past couple months - so keep it up! BUT, almost…