Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
iPad Ad:The purpose of the codes is two-fold. It gives Android phones easy and direct access to apps that are relevant to the topic being covered in the ad. So if you're flipping through Travel & Leisure, you can scan the code to get some great travel related apps like Lookout. But, if you don't have an Android phone, Verizon will recognize that and instead take you to a mobile formatted site about the DROID. From here they will convince you that you have a sub-par phone, and need to buy the DROID ASAP. This is a great example of how to convert something that is static into a virtual download/information portal. In one scan, you are downloading apps or learning more about what you could do with this device if you actually had one. It is fantastic to see the largest US carrier using the technology, and we are thrilled to have Verizon leading the way!