Scanbuy Official Blog: 2009/09

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Barcode 101: QR Code = Kleenex

by david

One big misunderstanding is the difference between QR Codes and 2D barcodes. Often times, people use them interchangeably which is making a lot of people pretty confused.

Read more

Making Print Mobile

by david

Mobile Marketer has a good post on a study from the Audit Bureau of Circulations which covers how the publishing industry is embracing the mobile device.

Read more

Scanning for Sweeps

by david

A few new projects have launched which deliver on the last area - a chance to win. Using a code to enter a sweepstakes is pretty compelling because someone can enter their email or phone number very easily on a mobile phone, so they don't have to run back to a PC or hope they remember the URL later. They just scan and enter.

Read more

The Interactive News Stand

by david

The Danish Rail system is now using ScanLife to create what some are calling "the interactive news stand." They have placed posters and window clings throughout the S-Train system in Copenhagen with a series of EZcodes from major media providers and brands.

Read more

Metro News Canada & ScanLife

by david

Metro News, Canada’s largest free daily newspaper with over a million daily readers, started using ScanLife this week to link people directly to digital content on their camera phone.

Read more

Barcode 101 - What & Why?

by david

The first real topic we thought we would cover is the what and why of 2D barcodes.

Read more

Scanlife’s First Blog Post

by david

Welcome to our first ScanLife post! We have a lot that we plan to cover including tips to using 2D codes, new code projects from around the world, ScanLife feature announcements, and more.

Read more

Recent News

Scanbuy Launches the First End-to-End SmartLabel® Solution - Delivering a Connected Package, Product and Menu Page Platform to Power Transparency

Gladson Launches Product Data Transparency Solution

SCANBUY AND KEZZLER FORM STRATEGIC PARTNERSHIP TO BRING INTERNET OF PACKAGING TO CONSUMER PACKAGED GOODS COMPANIES AND RETAILERS

tags

Learn about Scanbuy's passion for consumer engagement

Read more

Archive