Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Alex from London
Clients often ask me which mobile technologies work best for them, whether its QR, NFC, A/R etc., so I’ve put together a breakdown on the pros, cons and best uses for each.
AdExchanger – Scanbuy Looks To Revitalize QR Codes By Mining Data Points, January 28, 2014
Although analysts and industry insiders have predicted the death of the QR code in recent years, Mike Wehrs, CEO of mobile barcode company Scanbuy, hopes data aggregation will extend the usefulness of 2D barcodes.
by Mike Wehrs
The 2014 Consumer Electronics Show featured many new wearable technology devices, heralding the next evolutionary path for the tech industry. Scanbuy had the chance to see all these new devices during the show in Las Vegas earlier this month.
With a simple QR Code, worn like a tiny merit badge, gives one stainless steel soldier a voice of its own—a fighting chance amid an army of competitors.
Adotas – 23 Thought Leaders Offer 51 Predictions For 2014, January 9, 2014
"A key objective for all advertisers in 2014 will be delivering to their mobile equipped audience, real-time, contextually relevant advertising to consumers that shorten the conversion time to purchase and lock in the buying choice to their product." - Mike Wehrs, CEO and President of Scanbuy.
by Ben B.
With the holiday season behind us, we’ve captured the most essential stats and compelling data in our Mobile Barcode Trend Report: Holiday Shopping Edition for 2013. This edition highlights growth in scanning behavior, new demographic insights, and the latest consumer preferences.
Latest Scanbuy Trend Report Reveals 33 Percent Increase in Use of QR, UPC Code and NFC Scans by Mobile Users During Holidays from Previous Year
HasOffers – Creepy or Contextual? How Mobile Retargeting is Getting Personal, January 15, 2014
At Scanbuy, Mike is working with a team to use mobile devices as a bridge to connect something from the real world that a user is interested in to some digital experience that is appropriate to that user and that particular product.
PR Newswire – Compass Intelligence Announces Winners of the 2014 Mobility Awards in Wireless, M2M, and Green Technology, January 8, 2014
Compass Intelligence, a global market acceleration research and consulting firm that redefines market intelligence and consulting, announced today the winners of the 2014 Compass Intelligence Awards at a press luncheon held at the Las Vegas Convention Center and World Trade Center (LVCC) during the 2014 International CES® trade show in Las Vegas.
Neutronian launches Data Privacy Scoring of over 3,000 publishers, brands, ad platforms, retailers, and data providers
Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane
Tim Hortons Foundation Camps Integrates QR Codes Into Camp Day Awareness Campaign