Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Scanbuy, Inc., the world’s leading mobile engagement solutions provider, today released its holiday trend report showing that it processed nearly 10.4 million mobile barcode and NFC scans between 11/22/13 and 12/31/13, a 33% increase from last year’s holiday trend report, demonstrating the continuing growth and interest in mobile engagement by consumers during the retail industry’s busiest time of the year.
Scanbuy’s trend reports analyze traffic on the ScanLife mobile app, the most popular mobile engagement app in the world. Highlights of this year’s holiday scanning activity include:
“The increase in mobile scans during the holiday season demonstrates a clear interest in consumers wishing to connect with their favorite brands and stores,” said Mike Wehrs, CEO and president of Scanbuy. “We truly enjoy partnering with brands and reaching mobile shoppers through mobile engagement campaigns to deliver results and actionable analytics, whether it’s through a QR Code, NFC, Microsoft Tag or any combination of mobile triggers.”
A statistically significant sampling of all scans generated from the ScanLife app or the ScanLife Mobile Engagement Platform were analyzed in this study. The traffic analysis was performed on all ScanLife-processed user activities providing a detailed view across numerous verticals and geographies. These results are statistically significant and representative of all codes scanned, as ScanLife is the largest commercial resolver of codes.
To access the full Mobile Trend Report infographic click here.