Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Scanbuy Welcomes E. Randall Clouser to Its Board of Directors

by Maryann Moschides

NEW YORK, June 24, 2021 - Scanbuy, Inc. today announced that it has appointed E. Randall Clouser, to its board of directors effective June 1, 2021. Randall is the founder and President of Clouser Strategic Advisors and joins with over 25 years of experience helping investors, leaders, and teams find pathways to growth and with business performance improvement initiatives. "We're pleased to welcome Randall to the Scanbuy Board of Directors," said Chai Outmezguine, Scanbuy CEO…

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How QR Code Changed Shoppable TV

by Christine Katsch

NBCU proved the effectiveness of integrating QR codes with Shoppable TV, showing conversion rates 30% higher when compared with regular eCommerce visits. Gone are the days when consumers are expected to type long URLs on their phones. Placing a QR code on TV campaigns allows viewers to connect instantly with brands. Using the second screen strategy, brands have seen more than a 72% increase in their website traffic.

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Scanbuy’s Data Store has officially launched!

by Chuck Ennis

Scanbuy's self-service Data Store is structured to mimic an actual brick-and-mortar supermarket, designed with CPG brands/agency marketers and data engineers in mind, seeking the highest quality CPG data. The Data Store offers more than 6,000 brand-specific audiences and 300 category-level audiences. A few clicks can help you find, size, and refine your total audience with various demographic filters. Each audience volume comes with persistent, unique, and pseudonymized identifiers…

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5 Brands Innovating with Content & Engagement

by Erika Vasquez

In the past year we all had the chance to explore the digital world in more depth. Contact-less is becoming our new normal, and QR Codes once again, rise to the occasion to save us from dirty surfaces. These small black and white boxes are helping us (marketers) deliver everything from menu pages, product information, and sustainability efforts to contests and a lot more. We want to highlight 5 customers who have disrupted the marketing world by delivering interesting content, through different creative channels. In no order of preference here are some favorites...

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Scanbuy Launches the First End-to-End SmartLabel® Solution - Delivering a Connected Package, Product and Menu Page Platform to Power Transparency

Scanbuy Inc., the leading provider of SmartLabel QR code package activation, today announced the expansion of its SmartLabel Platform which adds Product and Menu pages to its existing on-pack solution set. The feature-rich platform addresses the demands of SmartLabel participants, delivering a comprehensive connection that extends from page and menu creation, data management, package activation, and consumer engagement through to detailed analytics reporting. The menu page offering is the…

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Businessess Turn to QR Codes for Touchless Menus

by Christine Katsch

As businesses begin to cautiously reopen, they must rethink how to best to engage with shoppers, diners, customers, fans, guests, patients, students and even employees. These are unprecedented times that require thoughtful considerations and outside the box thinking. The restaurant industry has been incredibly impacted by this pandemic, and preparations for the new restaurant norms are already in the works, and whether it’s dining with distant tables, sneeze guards or contactless…

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Millennials Demand Transparency - Connect with QR Codes

by Annie M

Millennials spend $600 billion each year in the US alone. This number is expected to reach $1.4 trillion by the year 2020 and will account for nearly 30 percent of total retail sales. These spending habits should classify millennials as a target demographic for retail marketers. Growing up in the digital age, millennials are accustomed to having a wealth of knowledge at their fingertips. As a result, they demand much more from the brands they support. While 46% of consumers admit to using…

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Reach Your Customers Through Data-Driven Marketing Campaigns

by chuckennis

Data-driven marketing is a major theme and focus for an increasing number of global brands and advertisers. A quick scan of the leading digital ad agency websites either mentions “data-driven marketing”, or lead with it, on their Agency’s home page. Brands must leverage customer behavior data and analytics to drive customer acquisition, retention & growth, and this is much than just a trend, but a mandate to reach the right audience. As a data provider to these Agencies, Scanbuy…

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Fire up your Direct Mailer with Digital Technology


Are you launching a direct mail campaign? Maybe a back to school promotion or a piece for the holidays to promote your website. Did you know that millennials who cannot live without technology like to look over their mail?  That’s right, 84% of millennials take the time to look through their mail and 64% would rather scan for useful information in the mail than email. Direct mail reaches everyone, young and old… While mail has the potential to serve as an invaluable conduit to a shopping…

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by Matt P.

With so much development in the consumer packaged goods (CPG) industry, from updated nutritional fact panel rules, an industrywide initiative to clarify the confusing “use-by” labeling, or the recently finalized national rule regarding bioengineered food disclosure – even industry veterans can be forgiven for feeling overwhelmed by it all! If this sounds familiar, then you’ve come to the right place. These new laws and regulations will certainly keep your team busy…

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Recent News

Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification

Neutronian launches Data Privacy Scoring of over 3,000 publishers, brands, ad platforms, retailers, and data providers

Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane


Learn about Scanbuy's passion for consumer engagement

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