The Metro UK, with over 1 million daily readers, wanted to give their audience an easy way to view their digital content from the traditional paper. They knew their readers were commuters who commonly used the mobile device to get more information, but did not have an easy link to drive traffic .
ScanLife QR Codes are used in select locations of each issue which link to the latest news stories and additional content. They also helped advertisers use codes in effective ways to help create a more integrated experience. Thousands of readers scan the codes every week.