SeaWorld acknowledged the emergence of mobile devices as a valuable information source and wanted to leverage this tool as a way to build stronger engagement with park visitors. Their ultimate goal was to drive traffic to their Mobile App, where they could communicate park details and share special features.
Using the tagline, “Put the Park in Your Pocket”, the SeaWorld team added ScanLife’s QR Codes to signs throughout the park to drive visitors to their Mobile App. In addition, to providing general information about the park, the unique app also included valuable features such as a car-finder, wait time information for popular shows, and GPS navigation throughout the venue. Resulting not only in an engaging campaign, SeaWorld also generated 20,000 app downloads in just six weeks.