Client: Verizon Droid
Country: United States
Interaction: Downloadable Content
Verizon needed to promote the wide variety of apps available using the DROID devices in a whole new way. The challenge was to link people to specific apps using a wide variety of traditional media.
ScanLife "QR" Codes were placed throughout an integrated campaign which included print ads, in-store displays, direct mail, websites, and even iPad ads. Users with an Android device are linked directly to a specific application on Android Market for download, or other Smartphones are redirected to a mobile formatted site that explains the benefits of the DROID.
In just over three months, the campaign has seen over 175,000 scans, making it the most successful ScanLife campaigns in North America.