Client: Walt Disney Pictures
Country: United States
Placement: Entertainment
Interaction: Videos
Disney wanted to provide content to promote the feature release of “I Am Number Four.” It needed an exclusive way of delivering this content that would get passed virally online.
Codes were placed on the PC website and on one-sheets to give the audience exclusive video which could not be found in other locations. Users simply scanned the code to unlock this content and they could pass it around to friends. Tens of thousands scanned over a three month period.
