2D Barcodes in Spain
by david
2D barcodes have been hot in Spain as both Telefonica and Vodafone are pre-loading the ScanLife app on new phones (locally known as BIDI). Below are a couple new campaigns using the service, one from Volksawgen and another from the Yellow Pages.
Volkswagen has been using 2D codes in a number of print ads that link to their mobile site. They are also using it in the US on their brochures for the 2010 GT1.
![VW_Spain_8.09 VW_Spain_8.09](http://www.scanlife.com/blog/wp-content/uploads/2009/10/VW_Spain_8.09-300x224.jpg)
The Yellow Pages is also using codes to connect local advertisers to mobile content, right from the traditional phone book. This is a great example of 2D barcodes can make traditional media interactive. Businesses of any size can place a code in their ad which can display their contact info, or other service information via the mobile web.
[caption id="attachment_124" align="alignnone" width="227"]
![YP_Spain_9.09 YP_Spain_9.09](http://www.scanlife.com/blog/wp-content/uploads/2009/10/YP_Spain_9.09-227x300.png)
Ad promoting Bidi service[/caption]
[caption id="attachment_125" align="alignnone" width="222"]
![YP_Spain_9.09 page1 YP_Spain_9.09 page1](http://www.scanlife.com/blog/wp-content/uploads/2009/10/YP_Spain_9.09-page1-222x300.png)
Instructions in Yellow Page Book[/caption]
[caption id="attachment_126" align="alignnone" width="245"]
![YP_Spain_9.09 page2 YP_Spain_9.09 page2](http://www.scanlife.com/blog/wp-content/uploads/2009/10/YP_Spain_9.09-page2-245x300.png)
Examples of codes in the book[/caption]