couple new examples of how brands are using ScanLife in Mexico (locally called Codigo Ideas). Telcel launched the service there at the beginning of 2009, and they have since pre-loaded about 15 phones with the software.
The code on the Dominos flyer links to the Telcel music download page, and it was distributed at Dominos locations. The code on the Mini postcard enters the user into a trivia contest.
Both codes can only be scanned by Telcel handsets.
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