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Unfortunately, one marketer discovered this issue the hard way. We don't want to pick on anyone, but it's just a good example of what can go wrong. The below Onstar ad ran on the back of Entertainment Weekly. They used a direct code which has one major issue - it's missing a backslash after the http header. Therefore, many code reading apps (including ScanLife) do not recognize this as an actual URL so the website cannot even be launched!Code from Onstar Ad[/caption] This technology is really very simple, but things can go wrong. We hope that examples like this will quickly become distant memories, as everyone becomes experts!
Neutronian launches Data Privacy Scoring of over 3,000 publishers, brands, ad platforms, retailers, and data providers
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