Unfortunately, one marketer discovered this issue the hard way. We don't want to pick on anyone, but it's just a good example of what can go wrong. The below Onstar ad ran on the back of Entertainment Weekly. They used a direct code which has one major issue - it's missing a backslash after the http header. Therefore, many code reading apps (including ScanLife) do not recognize this as an actual URL so the website cannot even be launched!
[caption id="attachment_458" align="aligncenter" width="490"]Tim Hortons Foundation Camps Integrates QR Codes Into Camp Day Awareness Campaign
Business California Olive Ranch Promotes Traceability with New Smart Labels
Calling All Peanut Butter Superfans - The Reese’s Peanut Butter Lovers Lineup is BACK!