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London, ENGLAND – May 24, 2011 -- Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, today announced the addition of David Marutiak as the Managing Director of their United Kingdom office located in London. The news comes as part of Scanbuy’s aggressive international expansion in 2011 that has also included office openings in France and Mexico. The company’s ScanLife platform allows marketers, retailers and consumer facing Enterprises worldwide to create, edit, and track a rich set of analytics for their marketing campaigns through mobile barcodes. Datamatrix and QR Codes generated 2D barcodes via the Scanbuy system are fully interoperable with mobile operators’ networks around the world and all open standard code readers on the market.
Marutiak has three decades of experience in various facets of public telephony, starting in analog switching and progressing through digital switching, intelligent networking, virtual/private networking, wireless networks, and finally all aspects of mobile communications technology. He spent over ten years with Microsoft where he held many roles in senior management including Director of Emerging Technologies for Windows Mobile. Marutiak has also worked for Vodafone, Bell Laboratories, AT&T and Wink Communications.
“It’s very exciting to have David on board as the Managing Director for our UK office,” said Mike Wehrs, CEO and President of Scanbuy. “Dave’s knowledge of the mobile industry and many years of experience in the technology industry will be indispensible to the company as we look to aggressively expand in the UK. We see scans in over 30 countries worldwide and the UK has consistently ranked as one of the top five countries scanning barcodes today. David joins the company at a crucial time to help further Scanbuy’s leadership in the mobile barcode solutions industry.”
Recent statistics from the Internet Advertising Bureau of the UK indicate that mobile internet advertising in the country grew by 116% from 2009 to 2010. A number of media publishers and marketers are already using the ScanLife system including the MetroUK and Metro Ireland newspapers, which attracts over one million readers every day. Scanbuy has also partnered with PriceRunner in the UK to deliver local prices to the ScanLife application from 1D barcodes on products. ScanLife has been utilized in hundreds of marketing campaigns for popular brands such as Home Depot, Gap, Heineken and Verizon.
“I look forward to this new opportunity to help build Scanbuy’s presence and grow the brand in the United Kingdom,” said Marutiak. “Mobile barcodes are experiencing phenomenal growth right now and are at a stage where they can become a permanent part of every marketing plan. We are working to capitalize on the momentum the industry has gained in the past few months and our hope is that by having a presence in the UK and EMEA, Scanbuy will help push forward the global adoption of mobile barcode technology.”
Scanbuy is headquartered in New York with local offices in London, Mexico, Chile, France, Spain, Denmark, and China. To get the free ScanLife application, go to www.getscanlife.com from your mobile browser. You can manage your own codes at www.scanlife.com.
Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, the United Kingdom, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.
Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.
For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.