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ScanLife App Updated for More Immersive Holiday Shopping Experience

New York, NY – November 21, 2011 -- Scanbuy, Inc. (, the global leader in mobile barcode solutions, today announced ScanLife 4.0, a new version of its mobile barcode reader application. With ScanLife 4.0, shoppers can now view a live feed that displays codes being scanned in real-time from around the world. A user can simply click on a product to view valuable information including prices, product reviews and deals.

“We updated our ScanLife app to create a more personalized and immersive experience for millions of consumers who use our app to scan a variety of barcode formats,” said Mike Wehrs, CEO and president of Scanbuy. “The industry is going through massive growth with millions of people scanning every day. This update will give our users some new ways to enhance their experience and obtain valuable information and content.”

New features include:

A live feed of products being scanned around the world in real-timeOptions for personalizing scanners with different themes, such as “Top Gun” or “Holiday Cheer”Access to additional product reviews from retailers like Best Buy and price comparisons from Access to nutritional facts and ingredients directly from a variety of brandsCapability to share deals and product discoveries on Facebook and TwitterA completely redesigned user interface for reviewing product information

Faster scanning rates

The ScanLife app is already available on most mobile operating systems including Android, iPhone iOS and BlackBerry. Over the holidays, ScanLife will also become available for the Windows Phone operating system. This will mark the first time that ScanLife will be available for the new Windows Phones.

In addition to the ScanLife application update, Scanbuy has updated its Scan & Send solution to simply snap a photo of a code and send it via MMS (Multimedia Messaging Service) or email. This allows virtually any device with a camera to access the code’s content – without ever downloading an app. The Scan & Send system’s accuracy has improved by 80 percent on common QR Codes.

Holiday Promotions

To celebrate this new release, Scanbuy is giving away gift cards to reward shoppers as they are scanning UPC codes. For 16 days, starting on November 23rd, shoppers who scan any UPC code with their ScanLife app can instantly win gift cards worth thousands of dollars. Fans of the ScanLife Facebook page can also enter a contest to design the most creative scanner themes for the ScanLife app. The best idea will be added to the next version of ScanLife.

About Scanbuy

Scanbuy is the global leader in developing solutions that power the connection between the physical and digital world. The ScanLife suite of mobile barcode products consists of an interoperable Code Management Platform, a universal barcode reader app with millions of users, and developer tools that can be accessed to build customized solutions. The cloud based platform is used by a wide variety of industries including retail, CPG and media publishers to create, manage, and track dynamic 2D (QR Code) barcode campaigns.

ScanLife manages millions of 1D (UPC) and 2D scans from over 125 different countries every day and is headquartered in New York City with local offices throughout North America, Europe, LATAM and China. Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 50 patents granted covering the entire solution. The company's investors include Motorola Solutions Ventures, Motorola Mobility Ventures, Hudson Ventures, and Masthead Venture Partners.

For more information on Scanbuy, please visit or

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