Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
What: The newest version of the ScanLife Mobile Barcode Trend Report, has been released covering data from Q1 2012.
Why: The purpose of the Mobile Barcode Trend Report is to provide an analysis of consumer scanning traffic & marketer adoption of both two dimensional barcodes (i.e. QR Codes) and UPC barcodes. It analyzes data from over 5 million ScanLife users, and thousands of unique QR Code campaigns from around the world.
Key findings included:
Total scans continue to climb as ScanLife saw 13 million scans processed in Q1 2012 alone, a 157% increase from more than a year agoThe ScanLife platform processed traffic from more than 5 million unique usersThe most popular QR Code marketing campaigns are delivering video, app downloads and product detailsQuick-service Restaurants (QSR) made its debut in the Top 2D Campaigns by industry category as millions of codes were distributed by some of the most popular national restaurant chains in the United StatesiPhone OS made fairly significant strides with 6% growth from Q4 2011; and now drives traffic about equal to Android OS.
How: The data in this report was pulled from the ScanLife Reporting Platform and it represents a broad look at the entire market. The 2D barcodes may have been generated on the ScanLife Platform, or from 3rd party generators. The 2D barcode scanning traffic may come from either the ScanLife app or 3rd party apps.
Where: If interested in obtaining a full copy of the report, sign up at http://www.scanlife.com/trend-reports.
About: ScanLife is the global leader in developing solutions that power the connection between the physical and digital world. The ScanLife suite of mobile barcode products consists of an interoperable Code Management Platform, a universal barcode reader app with millions of users, and developer tools that can be accessed to build customized solutions. The cloud-based platform is used by a wide variety of industries including retail, CPG and media publishers to create, manage, and track dynamic 2D (QR Code) barcode campaigns.
ScanLife processes millions of 1D (UPC) and 2D scans from over 125 different countries and is headquartered in New York City with local offices throughout North America, Europe, LATAM and China. Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 50 patents granted covering the entire solution. The company’s investors include Motorola Solutions Ventures, Motorola Mobility Ventures, Hudson Ventures, and Masthead Venture Partners.
Contact: For more information, please contact Kyle Loomis of Global Results Communications at (949) 608-0276 or scanlife@globalresultspr.com.
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