Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Adding to Google's research, is the consensus is that mobile searches will outpace desktop local searches by 2015 (and by some estimates they already have). Going mobile is therefore, more than ever, imperative to the growth of your business.
In this context, businesses which facilitate and control the connections between the physical and digital world stand to reap great benefits: for example by delivering product information or discounts right from a product package or PoS material; or video demos and tips & tricks right from a print advertisement (plenty of case studies to illustrate all this here).
Today, we believe that QR codes are the most effective way to bridge the physical with the digital world: mobile engagement platforms, such as ScanLife, allow marketers to create QR codes, track who scans what and where, and therefore understand better consumers' journey across the different media.
For expert advice on how to reach your consumers through their smartphones, please visit www.scanlife.com or join the discussions on the “Exchanging Smarter Ideas on Mobile Engagement” LinkedIn group.
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